Insights
At the edge of developments in marketing execution, and working with some of the world’s biggest brands, we’re always thinking, always innovating. Here, some of our provocative thinkers give their views on the future of marketing execution, from sustainability to technology, sourcing, and beyond.
The evolution of the retail media landscape
Retail media is about retailers using their physical and digital assets – combined with available consumer data – to offer targeted advertising opportunities for brands to reach out to consumers, whether in-store,
online, in-app, or various communication channels.
