Insights
At the edge of developments in marketing execution, and working with some of the world’s biggest brands, we’re always thinking, always innovating. Here, some of our provocative thinkers give their views on the future of marketing execution, from sustainability to technology, sourcing, and beyond.
What are the key trends we expect to see in consumer behaviour in 2024?
We explore the impact of ‘TikTok brain’ on already dwindling attention spans, the influence of distrust in consumer decision-making, our evolving relationship with AI, and the reality of cost of living on sustainable choices.
