Imbibe Live: Drinks Trends for 2024
Key themes and markers from adm Insights and Imbibe Live on the future direction of the drink industry for 2024.
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What is next for brand collaborations?
How brands can utilise new opportunities and trends to anticipate what consumers desire next in their upcoming collaborations.
How are alcohol and FMCG brands ensuring resilience to climate change?
How brands are preparing for an uncertain future through sustainable sourcing, closing the loop and technology collaboration.
The rise and rise of brand collaborations
Brand collaborations are increasingly popular – and effective – with 60% of Gen Z and Millennials reporting to have purchased special edition releases. But what is the formula for brands to get collaborations right?
