July 2019

Let’s Eat in Tonight

Millennials in the kitchen–the trend to cook at home. Data proves it out: Millennials are eating at home more than going out. Hungry for convenient, healthy, easy, and budget-friendly meal solutions, they’re a prime target for multi-functional small appliances that provide an engaging alternative to meal kits.

Retail Trends

Gotta-have-it kitchenware

  • Sales of multi-cookers increased by nearly 80% to over $300 million in 2017 – running just under 100% year-to-date in November 2018.
  • The air fryer is the latest “must-have” kitchen tool on the market – according to Amazon sales-rank data, air fryers were the “it” gift for Christmas 2018.
  • According to a home-industry advisor at the NPD Group, air fryers have been one of the fastest-growing items in small home appliances since introduced in Europe in 2010.
  • About 13 million multi-cookers (think “Instant Pot”) and nearly 10 million stand-alone air fryers were sold in the U.S. from late May 2017 to mid-March 2019.
  • Air fryer sales increased 69%, year over year, in 2018.

Consumer Trends

DIY meals are all the rage

Millennials crave convenient solutions for quick at-home meals they can prepare themselves.

  • 93% of Millennials spend at least 4 nights a week dining in.
  • 89% of Millennials say they want to be better cooks.
  • 59% of Millennials say they’re prioritizing cooking more meals at home in 2019.
  • Convenience and no mess are driving Millennials to order pre-made meal kits and take-out.
  • Millennials are on the lookout for hacks and shortcuts, simplicity, and Energy Star-rated appliances.
  • 93% of Millennials host get-togethers with friends and family every seven weeks on average.
  • 86% say entertaining at home is fun and better than meeting friends out.

Product Highlights

Cuisinart® Airfryer Toaster Oven
This unique kitchen workhorse is actually a premium full-size toaster oven with a built-in air fryer. That means it not only bakes, broils, and toasts, it also lets you air fry right inside the oven. Air frying, which uses powerful ultra-hot air, is a healthier way to prepare delicious fried favorites, from wings to fritters to fries to shrimp. And since toaster ovens stay on the countertop, this fryer doesn’t have to move back and forth from cupboard to counter. Enjoy the crunch without the calories and messy cleanup, with the AirFryer Toaster Oven!
Cuisinart® 3.5 Quart Programmable Slow Cooker
Turn slow cooking into a delicious art form with the Cuisinart® 3.5 Quart Programmable Slow Cooker. Let the delicious scents of slow-cooked dishes greet you after your commute home by using the 24-hour LCD countdown timer and four cooking modes that automatically change to Warm when the cook time ends. Classic pulled pork is easy to make, or try out new gourmet creations in the ceramic cooking pot housed in stylish stainless steel.
Zwilling Gourmet 7-Piece Knife Set
Proudly crafted in Germany, these knives are made of special-formula steel that has been perfected for over 285 years. Combined with ZWILLING’s signature ice-hardening technique, the blades are harder and sharper, and they will not stain or chip. They also retain their sharpness longer. 3″ Vegetable Knife; 4″ Paring Knife; 8″ Bread Knife; 8″ Chef’s Knife; 9″ Steel; Shears; Rubberwood Block.

Data Sources

The Top 5 Food Trends to Watch in 2019, Forbes, November 30, 2018; The New York Times/NPD, April 1, 2019.

Better Homes & Gardens’ Food Factor study 2018; Ypulsesurvey; Peapod survey.


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