NEWSLETTERS

RETURN TO NEWS

June 2020

On the Road Again

Yearning to get away, yet uncertainty about travel safety, combined with cheaper gas prices and a growing appreciation for the great outdoors, Americans are inspired and ready to take to the road. Remote getaways, visits to national and state parks, and general outdoor recreation are likely to be part of the travel plans for more Americans in Summer 2020.
On_the_Road_Again

Marketplace and Consumer Trends

Road Trips and Camping on the Rise

  • 43% of leisure travelers say spending time outdoors is more important now.
  • Google searches for outdoor recreation, campgrounds, and RV parks/rentals are up significantly in the last 3 months.
  • RV living and traveling has increased over the last decade, and taking RVs off-grid is growing in popularity.
  • Traffic to the top-ranked campground search app, The Dyrt, is at a seven-year high, with a 400,000 visitor increase in May 2020 versus the same month a year earlier.
  • Google searches for outdoor-related activities and gear that have seen an increase in the last 30 days include:
    • – Towable rafts and tubes
    • – Vehicle tents
    • – Fishing reels
    • – Ultralight backpacking gear

Product Highlights

Asobu UV Light Hydro Bottle
Purify your water on the go with this UV light water bottle. Simply press the button on the lid and the UV light will purify your water in less than 5 minutes. Includes a USB charger cable to charge the battery for up to 2 weeks.
BEANIE_Product
Kuma Heated Lazy Bear Chair
Kuma Outdoor Gear Lazy Bear Heated Camp Chair features the exclusive ADDHEAT Control System. It features an integrated heating system designed to keep your body warm and comfortable all day (and all night) long, no matter the weather. It even has an insulated beverage holder, phone pocket, and carry bag.
BEANIE_Product
Bose SoundLink Color Bluetooth Speaker

Bose offers bold sound for wherever life takes you. From the patio to the campgrounds, the SoundLink Color Bluetooth Speaker II is a tough and water-resistant companion that’s perfect for any adventure. Featuring a soft-touch silicone exterior and a built-in microphone for calls, it’s your go-to speaker with bold sound—wherever you need it.

BEANIE_Product
Sierra 20 Canvas Tent

Take the Sierra 20 Canvas Tent to the campground with your family and friends. This beautiful bell tent will keep you dry all year round and in any type of weather. Built-in e-ports let you run electricity right into the tent to support lights and electronics. Remove the floor and roll up the walls so you can enjoy a canopy.

BEANIE_Product

Data Sources

Harvest Hosts, Skift.com, Google Trends; Insider.com

RECENT NEWS POSTS

The Road to Net Zero

The Road to Net Zero

NEWSLETTERS RETURN TO NEWSApril 2021The Road to Net ZeroAwareness is growing in how small actions can make a big difference if everyone participates. While converting consumer concern about climate change into action has been a challenge in the past, now is an...

Tech for Today

Tech for Today

NEWSLETTERS RETURN TO NEWSMarch 2021Tech for TodayThis year’s first virtual Consumer Electronics Show highlighted the tech industry’s quick response to a crisis, with more practical solutions that meet the needs of consumers’ reality today. The Consumer Electronics...

Get Outside and Play!

Get Outside
and Play!

NEWSLETTERS RETURN TO NEWSFebruary 2021Get Outside and Play!America’s renewed appreciation and love for the great outdoors will continue into 2021 as consumers seek exploration, discovery, play, and healing through the wonders of nature.Winter or not, here they come!...

Shopping with Purpose

Shopping with
Purpose

NEWSLETTERS RETURN TO NEWSNovember 2020Shopping With Purpose Small Business Saturday is no longer a one day, hometown event.While Small Business Saturday became a national holiday 10 years ago, consumer sentiment for “Shop Small” has never carried more meaning than it...

The Spirit of Gifting

The Spirit of
Gifting

NEWSLETTERS RETURN TO NEWSNovember 2020The Spirit of Gifting Consumers may be taking a more thoughtful approach to holiday shopping and gift-giving this season.With the retail industry predicting that consumers are likely to spend less this holiday season, it is more...

The Home Advantage

The Home
Advantage

NEWSLETTERS RETURN TO NEWSSeptember  2020The Home AdvantageFire up the grill and put on your favorite team jersey to kickoff “Homegating” Season 2020!Tailgating typically kicks off the football season for many sports fans or for anyone who enjoys a good party with...

The Road to Net Zero

The Road to Net Zero

NEWSLETTERS RETURN TO NEWSApril 2021The Road to Net ZeroAwareness is growing in how small actions can make a big difference if everyone participates. While converting consumer concern about climate change into action has been a challenge in the past, now is an...

Tech for Today

Tech for Today

NEWSLETTERS RETURN TO NEWSMarch 2021Tech for TodayThis year’s first virtual Consumer Electronics Show highlighted the tech industry’s quick response to a crisis, with more practical solutions that meet the needs of consumers’ reality today. The Consumer Electronics...

Get Outside and Play!

Get Outside
and Play!

NEWSLETTERS RETURN TO NEWSFebruary 2021Get Outside and Play!America’s renewed appreciation and love for the great outdoors will continue into 2021 as consumers seek exploration, discovery, play, and healing through the wonders of nature.Winter or not, here they come!...