By the numbers
Consumer engagement at start of Premier League
Limited-edition packaging
Increased sales through gamification
The brief
Kicking off each August, the Premier League builds to a crescendo in May the following year. We were briefed to amplify the consumer experience for Budweiser using Augmented Reality throughout the entire season.
Client:
Anheuser-Busch InBev (ABI), Budweiser
Sector:
Beverages
Solutions:
Insight, design, procurement, distribution
Region:
UK
Share:
What we did
We increased sales through gamification, creating a single build for two outcomes: win and no win.
Let the games begin! Using gamification, we launched the AR experience with limited-edition packaging featuring a scan-to-win competition, available in convenience, grocery, and wholesale channels throughout England. The design also ran across cans and bottles.
Retailers were provided with a range of in-store POS such as signage, displays, and more to help drive awareness in-store.
We also used smart technology to host immediate communications across time zones and stakeholders, and streamlined manufacturing and distribution processes to accelerate global fulfillment.
Outcome
“We’re thrilled to have launched our limited-edition packaging and competition to bring fans even closer to the players and game. The new packaging will help retailers build excitement throughout the season.”
Budweiser Off-Trade Sales Director
