Skip to main content Skip to footer

Increasing sales through gamification

By the numbers

Consumer engagement at start of Premier League

Limited-edition packaging

Increased sales through gamification

The brief

Kicking off each August, the Premier League builds to a crescendo in May the following year.  We were briefed to amplify the consumer experience for Budweiser using Augmented Reality throughout the entire season.

Anheuser-Busch InBev (ABI), Budweiser


Insight, design, procurement, distribution




What we did

We increased sales through gamification, creating a single build for two outcomes: win and no win.

Let the games begin! Using gamification, we launched the AR experience with limited-edition packaging featuring a scan-to-win competition, available in convenience, grocery, and wholesale channels throughout England. The design also ran across cans and bottles.  

Retailers were provided with a range of in-store POS such as signage, displays, and more to help drive awareness in-store.

We also used smart technology to host immediate communications across time zones and stakeholders, and streamlined manufacturing and distribution processes to accelerate global fulfillment.


“We’re thrilled to have launched our limited-edition packaging and competition to bring fans even closer to the players and game. The new packaging will help retailers build excitement throughout the season.”

Budweiser Off-Trade Sales Director

Simplify your marketing execution and increase your performance