By the numbers
An inclusive supply chain
Locally sourced luxury items
Improved brand affinity and audience engagement
The brief
Reward VIPs while empowering female entrepreneurs
Helena Rubinstein wanted to create an exceptional gift-with-purchase program to reward its brand VIPs – with a difference. The premiums needed to be sourced sustainably in line with its ESG goals and from factories owned by female entrepreneurs.
Client:
Helena Rubinstein
Sector:
Beauty / luxury
Solutions:
Insight, design, procurement
Region:
EMEA
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What we did
Mastering materials
Our design team searched high and low for eco-friendly raw materials, such as recycled leather. And we welcomed new suppliers to our platform who helped us manufacture elegant and innovative items to create the VIP experience. Everything was made locally in women-owned factories to reduce carbon footprints.
Outcome
Sustainable supply chains, delighted VIPs
Marketing benchmarks around engagement and brand affinity all improved markedly among this key audience. We also transformed the brand’s capability to sustainably source striking products, which, combined with the inclusive supply chain, achieved both positive business metrics and environmental and societal impact.
