CASE STUDY: W HOTELS

A check-in solution that checked out
for W Hotels

Booking a stay at W Hotels comes with the expectation of five-star service – and that starts the moment guests check in.

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Request

The W Brand needed ideas on how to refresh their amenity gifting catalog to be more aligned with their brand – namely showcase them as offering a touch of luxury at every touchpoint. Our team was more than ready to take on this task by deepening strategic insights into the W Hotel guest and exploring how we use our expertise in creating curated collections and executing from print and packaging all the way through to distribution and fulfillment.
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Solution

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Solution

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MERCHANDISE

Checking in to the W should feel like checking out of obligations – so we created products, from sunglasses to emery boards to personal cases and luggage tags, that were high-value and highly-sought after.

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Solution

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DESIGN

We deeply collaborated with the brand team to thoughtfully curate and design a launch kit, filled with fashionable and functional gear. In addition, we created an artful look book that served as a printed centerpiece and resource guide to this campaign.

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Solution

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DIGITAL

To drive users from all global properties to the webstore to shop for these items, we strategically concepted and designed an email awareness campaign that mirrored the premium look and experience that makes a W Hotel what it is.

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