A check-in solution that checked out
for W Hotels
Booking a stay at W Hotels comes with the expectation of five-star service – and that starts the moment guests check in.
Checking in to the W should feel like checking out of obligations – so we created products, from sunglasses to emery boards to personal cases and luggage tags, that were high-value and highly-sought after.
We deeply collaborated with the brand team to thoughtfully curate and design a launch kit, filled with fashionable and functional gear. In addition, we created an artful look book that served as a printed centerpiece and resource guide to this campaign.
To drive users from all global properties to the webstore to shop for these items, we strategically concepted and designed an email awareness campaign that mirrored the premium look and experience that makes a W Hotel what it is.